Naveen Viswambharan

Quick Connect

naveen@naveenviswambharan.com

+91 9952071534

Mehsana, Gujarat, India

About Me

I am a results-driven marketing professional with over 17 years of experience in building brands, driving digital transformation, and creating impactful marketing strategies. My journey has been marked by continuous learning, innovation, and a passion for delivering exceptional results.

Currently serving as Senior Manager - Marketing & Communications at Ammann India, I have successfully built the brand presence from ground up in India and South Asia. My expertise spans across digital marketing, brand management, growth hacking, and strategic communications.

Throughout my career, I have led transformative initiatives including India's first integrated 360° after-sales service marketing campaign, achieved record-breaking campaign performances with 1.7 billion impressions, and generated over 40,000 qualified leads through innovative digital strategies.

Digital Transformation Leader

Spearheaded comprehensive digital initiatives across multiple organizations

Brand Building Expert

Built brand presence from scratch for international companies in India

Growth Catalyst

Achieved 500%+ digital engagement growth through strategic campaigns

Innovation Driver

Created India's first integrated after-sales service marketing campaign

Skills & Expertise

A comprehensive skill set honed over 17 years of diverse marketing challenges

📱

Digital Marketing

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Performance Marketing
Email Marketing Automation
Content Marketing Strategy
Marketing Analytics & Attribution

🎯

Brand Management

Brand Strategy & Positioning
360° Campaign Development
Brand Identity Creation
Marketing Collateral Design
Corporate Communications
Public Relations
Event Management

🚀

Growth & Strategy

Growth Hacking Strategies
Market Intelligence & Research
Strategic Alliances & Partnerships
Lead Generation & Nurturing
Customer Journey Mapping
Conversion Rate Optimization
ROI Analysis & Reporting

💡

Leadership & Innovation

Cross-functional Team Leadership
Digital Transformation
Process Innovation
Knowledge Transfer & Training
Stakeholder Management
Budget Management
Vendor & Agency Relations

Tools & Technologies

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Apps Script

CRM Systems

Marketing Automation

Adobe Creative Suite

SEO Tools (SEMrush, Ahrefs)

Email Marketing Platforms

Social Media Management Tools

Analytics & BI Tools

Professional Experience

A journey of continuous growth, innovation, and impactful contributions

Senior Manager - Marketing & Communications

Ammann India, Mehsana, Gujarat

Jan 2023 - Present

Leading the complete marketing & corporate communications function for Ammann India
Strategically built the brand presence for Ammann India from ground up in India and South Asia region
Created and implemented India's first integrated 360° after-sales service marketing campaign, resulting in improved brand perception as a reliable service partner
Designed and led multiple high-impact customer engagement initiatives including Pan-India Roadshows, Regional Customer Meets, and GCA Factory Visit Program
Spearheaded digital transformation initiatives: Inventory Management System, CRM-based lead tracking, WhatsApp integration, and website revamp
Built an active social media presence, achieving over 500% increase in digital engagement
Directed creation of marketing assets: brochures, videos, event kits, influencer-led content
Defined and tracked KPIs across brand awareness, engagement, and lead generation
Provided strategic insights to sales and product teams through market analysis

Brand Building Digital Transformation 360° Campaigns Strategic Leadership

Manager - Digital Marketing

Nippon Paint India, Chennai

Apr 2021 - Dec 2022

Planning and executing all digital marketing projects including SEO/SEM, marketing database, email, social media, and display advertising campaigns
Built influencer-led branding campaigns achieving 1.7 billion impressions (10x previous year)
Generated 40,000+ leads in 8 months (6x higher than previous year)
Designed and optimized user funnels across digital platforms
Created content strategy and performance marketing campaigns
Collaborated with internal teams and external partners to drive growth

Performance Marketing Influencer Marketing Lead Generation Growth Hacking

Deputy Manager - Digital Marketing

Schwing Stetter India, Chennai

Dec 2018 - Apr 2021

Led digital marketing strategy including SEO/SEM, social media, display, content, and email
Developed performance-driven website and digital ecosystem
Managed SEO, Google Ads, and analytics for high-quality lead generation
Headed corporate communications, branding, and event management

Digital Strategy Corporate Communications SEO/SEM

Progressive Roles (Officer to Assistant Manager)

Schwing Stetter India, Chennai

Jul 2008 - Dec 2018

Assistant Manager - Digital Marketing (Apr 2015 - Dec 2018): Drove comprehensive digital marketing and brand positioning initiatives
Senior Officer - Digital Marketing & Technical Training (May 2012 - Apr 2015): Coordinated digital marketing, technical training, and events
Officer - Technical Training (Jul 2010 - May 2012): Delivered technical training programs and liaised with HR for skills development
Graduate Engineer Trainee (Jul 2008 - Jul 2010): Rotated across 12 departments gaining broad exposure in Design, Production, Quality, etc.

Career Growth Multi-functional Experience Technical Training

Achievements & Recognition

Celebrating milestones and continuous learning

🏆

Excellence & Innovation Award 2020

Recognized for exceptional performance in Social Media Marketing by Schwing Stetter India. This award acknowledged innovative campaigns that significantly enhanced brand visibility and engagement.

⭐

10 Years Long Service Award

Acknowledged by Schwing Stetter India in 2018 for a decade of dedicated service, consistent performance, and valuable contributions to the organization's growth.

📈

Record-Breaking Campaign Performance

Achieved 1.7 billion impressions through influencer-led campaigns at Nippon Paint India - a 10x increase from the previous year, setting new benchmarks for the industry.

Professional Certifications

The Complete Digital Marketing Course

Udemy

Comprehensive certification covering all aspects of digital marketing including SEO, SEM, Social Media, Email Marketing, and Analytics

SEO: Link Building in Depth

LinkedIn Learning

Advanced certification focusing on white-hat link building strategies and technical SEO implementation

Developing Managers in Organizations

LinkedIn Learning

Leadership development certification emphasizing team building and organizational management

Creating a Culture of Learning

LinkedIn Learning

Certification focused on knowledge management and fostering continuous learning environments

Education

Strong academic foundation complemented by continuous professional development

Executive Post Graduate Program

Business Administration & Management

Chennai Business School

2018

Advanced management program focusing on strategic business leadership, marketing management, and organizational behavior

Bachelor of Engineering

Mechanical Engineering

S J C Institute of Technology, Chickballapur

2008

Comprehensive engineering education providing strong analytical and problem-solving foundation

Key Projects & Campaigns

Showcasing impactful campaigns and transformative projects

📊

360° After-Sales Service Campaign

Conceptualized and executed India's first integrated after-sales service marketing campaign for Ammann India. This comprehensive campaign transformed brand perception and established Ammann as a reliable service partner in the construction equipment sector.

500%

Engagement Growth

Pan-India

Coverage

🚀

Influencer Marketing Mega Campaign

Designed and executed a groundbreaking influencer-led branding campaign for Nippon Paint India that achieved 1.7 billion impressions - a 10x increase from the previous year. This campaign set new industry benchmarks for reach and engagement.

1.7B

Impressions

10x

YoY Growth

💡

Digital Transformation Initiative

Led comprehensive digital transformation at Ammann India, implementing integrated systems including CRM-based lead tracking, WhatsApp Business integration, inventory management system using Google Apps Script, and complete website revamp.

Systems Integrated

70%

Process Efficiency

🎯

Lead Generation Excellence

Developed and executed a multi-channel lead generation strategy at Nippon Paint India that generated 40,000+ qualified leads in just 8 months - representing a 6x increase over the previous year through optimized funnels and targeted campaigns.

40K+

Leads Generated

Performance Increase

🌟

Brand Building from Ground Zero

Successfully established Ammann India's brand presence from scratch in the Indian and South Asian markets. Created comprehensive brand guidelines, positioning strategy, and go-to-market approach that established Ammann as a premium player.

Years to Market Leader

Countries Covered

🎪

Pan-India Roadshow & Events

Conceptualized and executed multiple high-impact customer engagement initiatives including Pan-India Roadshows, Regional Customer Meets, and exclusive Factory Visit Programs that strengthened customer relationships and brand loyalty.

15+

Cities Covered

1000+

Customers Engaged